The hospitality industry runs on trust — from guests, from regulators, and from your operations team. When that trust breaks down, the consequences are immediate and visible. PROFIX Consulting exists to make sure it does not.
We are one of the UAE’s most specialised hospitality consulting firms, with over 100 engagements across hotel groups, F&B operators, luxury resorts, and contract caterers in Dubai, Abu Dhabi, and across Asia-Pacific. Our team has directly audited and advised properties operated by Ritz-Carlton, IHG, Anantara, Hilton, Crowne Plaza, Fairmont, Banyan Tree, Raffles, Rotana, Rixos, Novotel, Swisshotel, Millennium Hotels, Copthorne, Pullman, and Marriott.
Our HACCP-based food safety audits assess your entire food handling chain — from procurement and storage through preparation, service, and waste — against UAE food safety regulations (Dubai Municipality, ADFCA) and international standards. Scope covers Personal Hygiene, Food Preparation, Hot & Cold Handling, Refrigerator & Freezer management, Dry Storage, Cleaning & Sanitizing, Utensils & Equipment, Pest Control, and Ventilation.
Customised mystery shopping services using detailed checklist design covering customer experience checkpoints and cash handling integrity. Procedures include reservation accuracy, rate compliance, no-show handling, guest balance integrity, late checkout, refunds and paid-outs, and housekeeping discrepancy detection. Ongoing monitoring with live dashboard access.
Independent HMA reviews covering fee structures, performance benchmarks, owner rights, and brand standards compliance. Services include HMA Finalization Due Diligence, HMA Compliance Audits, Special Reviews (KPI achievement, breach confirmations, incentive fees), Key Terms negotiation, Competitive Set validation, Performance Management clause support, Penalty Clause review, and Onboarding & CAPEX assessment.
Covers budgetary controls, procurement processes, systems readiness, staffing structures, F&B setup, and food safety protocols. Pre-Opening Budget Review methodology includes Salaries & Compensation benchmarking, Headcount Review, Central Overheads & Corporate Recharges validation, and Sales & Marketing Budget reasonableness assessment.
Specialised Internal Audits covering the full Internal Audit Universe: Room Sales, F&B Sales, Credit Control & AR, Finance & Treasury, Procurement & Inventory, Staff Management, Risk Prevention & Compliance, IT, CAPEX, Governance, Security, Health & Safety, Revenue Streams, and Marketing.
End-to-end project management: Control Gap Analysis, Business Requirements development, System Functionality review, Vendor selection, Access Rights review, Project Management, and Post-Implementation Review.
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Explore how our audit methodologies, operational insights, and performance dashboards have helped hospitality businesses improve profitability, streamline operations, and make smarter strategic decisions. These case studies highlight real-world examples of enhanced financial visibility, operational efficiency, and data-driven growth across key hotel departments and business functions.
Comprehensive internal audit across operational and financial functions. Delivered risk matrix, control gap roadmap, and management action plan. Scope included Room Sales, F&B, Finance & Treasury, Procurement, HR, IT, and CAPEX.
Full-spectrum hotel internal audit covering all core operational and financial cycles. Identified control deficiencies and delivered comprehensive risk matrix with prioritised recommendations.
End-to-end internal audit for Sofitel Kuala Lumpur Damansara. Strengthened financial controls across revenue, procurement, and AR cycles with enhanced risk prevention measures.
Comprehensive internal audit spanning Room Sales, F&B, Finance & Treasury, Procurement, HR, IT, and CAPEX. Delivered control design gap assessment and practical corrective action roadmap.
Clear answers to help you understand features, workflow, and secure task handling with confidence
HACCP stands for Hazard Analysis and Critical Control Points. UAE food businesses must have documented HACCP processes under Dubai Municipality and ADFCA regulations. A HACCP audit reviews your system, identifies gaps, and ensures you meet regulatory expectations — reducing risk of food safety incidents, inspection failures, and reputational damage.
Our team has directly served Ritz-Carlton, IHG Hotels & Resorts, Anantara, Hilton, Crowne Plaza, Fairmont, Banyan Tree, Raffles, Rotana, Rixos, Novotel, Swisshotel, Millennium Hotels, Copthorne, Pullman, and Marriott — across the UAE, South-East Asia, and New Zealand.
Yes. We conduct independent HMA reviews covering management fees, incentive structures, performance tests, FF&E reserves, competitive set validation, penalty clauses, and owner approval rights.
We work across the UAE including Dubai, Abu Dhabi, Sharjah, and Ras Al Khaimah. Our team also operates in New Zealand and has completed engagements in Singapore, Malaysia, and Cambodia.
We’re committed to helping individuals and businesses make informed financial decisions with confidence.
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