Dubai, UAE
Headquarters — 1316, 13th Floor, Aspin Commercial Tower, Sheikh Zayed Road.
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About PROFIX Consulting
Hospitality & Real Estate Specialists in Dubai & New Zealand
A professional services firm built entirely around hospitality and real estate — audit, risk advisory, and consultancy delivered by a senior-led team with genuine sector insight.
Who We Are
A specialist firm, not a generalist one
We are PROFIX Consulting, a professional services firm specializing in hospitality and real estate audit, risk advisory, and consultancy. Headquartered in Dubai, UAE with physical offices in Dubai, Sharjah, and Canterbury, New Zealand, and remote teams in Egypt, Indonesia, and Pakistan.
This footprint means we can resource engagements with the right specialists wherever our clients operate, while keeping delivery senior-led and directly accountable across every market we serve.
A connected, specialist network
PROFIX Consulting MEA is a member firm of PROFIX Consulting New Zealand. Our dedicated Audit & Assurance services are delivered in collaboration with CALX International UAE — our specialist assurance partner founded in 2018.
Sharjah, UAE
Mirage Residence, Flat 201, Industrial Area 3.
Canterbury, New Zealand
Plus remote specialist teams in Egypt, Indonesia, and Pakistan.
Our Mission & Vision
What drives our work
Mission
Provide quality services to our clients at competitive prices and to support clients through their business journey.
Vision
Become the leading specialised hospitality and real estate consulting firm in the region.
Our Leadership Team
Hospitality & Real Estate Subject Matter Experts
Our four-person leadership team brings a combined 63+ years of experience across hospitality, real estate, and professional services — all with Big 4 and international network firm backgrounds.
George Stoyanov
Platform Chairman
Sajjad Asif
Managing Director
Shoaib Idrees
Audit Partner
Muhammad Ali
Director NZ Market
Get Started
Ready to Work With a Firm That Actually Knows Your Industry?
Whether you need a statutory audit, a food safety review, an HMA advisory, or a complete risk advisory engagement — PROFIX Consulting is ready to help.