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The assessor works through the questionnaire, scoring each control and capturing evidence.
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Benchmarking & Self-AssessmentKnow exactly where your hotel stands
A self-assessment and benchmarking portal that lets your team measure operational controls, food safety and guest experience against industry best practice and turns every gap into a clear, prioritised action plan. Built on best practice and experience gained from auditing some of the largest hotel operators.
The Challenge
Uncovering weaknesses before your guests do
Most hotels only discover a control weakness when it has already cost them: a revenue leak at the front desk, a failed municipality inspection, a guest complaint that should never have happened. Our portal allows hotel teams to measure critical controls and guest experience continuously and track progress. It puts a structured, best practice review in the hands of your own team, on demand, so issues surface early, while they’re still cheap and easy to fix. Complete an assessment, get an instant compliance score, see how you benchmark, and walk away with a documented plan to close every gap.
01
Operational & Financial Controls
A review of the controls that protect revenue and assets across ten operational areas, Room Revenue, F&B, Finance, Accounts Receivable, Purchasing & Stocks, HR, IT, Miscellaneous Revenue, Security, and Governance. Tests whether the right controls exist and are in line with Industry Best Practice
See the full scope → 02Food Safety
A 140-point review across 12 sections covering the full food-safety lifecycle, governance, licensing, facility design, HACCP, training, allergen management, water safety, and more. Aligned to Federal Law No. 10 of 2015, the UAE Food Code, HACCP, ADFSA, Dubai Municipality and Sharjah Municipality requirements.
See the full scope → 03Mystery Shopping
A 103-point assessment of the end-to-end guest journey and the integrity controls behind it. Weighted model: Guest Experience 60%, Integrity 30%, Billing Accuracy 10%. Critical integrity checks flagged as PASS or RED FLAG.
See the full scope →3Strategic assessments
492+Control points
100%Findings tracked to closure
Inside the Portal
What your team actually works in
Run by your own team, a repeatable improvement loop you can reassess every cycle.
Scoring
Our scoring is risk focussed
Every question is scored on the same four-point scale, and a score on its own is never enough, the portal allows to upload the evidence behind it and the action that follows.
0 · Not in place
The control does not exist
No procedure, no ownership, no record. Scores zero and drives a corrective action automatically.
1 · Partial
In place but not consistent
The control exists on paper but is not applied reliably, or the evidence is incomplete. Partial credit, with the gap documented.
2 · Fully in place
Operating and evidenced
The control exists, is followed day to day, and there is documentation to prove it.
N/A
Not applicable
Excluded from the denominator rather than scored as a failure, so properties are not penalised for services they do not run.
Evidence
Every answer is supported
Notes and evidence are captured against the question itself, so the reviewer sees the reasoning rather than just the number.
Corrective action
Gaps get an owner
Anything below full compliance carries a corrective action, tracked to closure and re-tested at the next cycle.
Reading the result
Full Maturity Rating allowing for portfolio wide benchmark
Section scores roll into a weighted overall compliance rating, but critical controls are reported separately, so a property cannot pass overall while failing something that matters.
Compliance bands
Excellent, Good, Adequate, Needs Improvement
A plain-English band on top of the percentage, so a General Manager, Director of Finance and a Head of Internal Audit read the same result the same way.
Critical alerts
Flagged independently of the score
Questions marked critical raise an alert on their own. A strong overall percentage never buries a failed critical control.
Section health
Where the gap actually sits
Each section carries its own score and band, so a single overall number resolves into the two or three areas actually causing it.
Workflow
Assessors and Reviewers are segregated
Assessments move through a controlled review cycle with named roles, so a self-assessment carries the same discipline as an audit rather than becoming a tick-box exercise.
Submitted
The completed assessment is locked and passed to a reviewer.
Awaiting Review
A reviewer checks scoring and evidence, and either signs off or returns it.
Returned
Rejected assessments go back with comments so gaps are corrected, not argued over.
Signed Off
The result is final, findings become tracked corrective actions with owners.
How it is run
We start it, your team sustains it
The platform is not marked homework. PROFIX conducts the initial assessment, trains your internal team to run it, and stays involved through the review cycle. We created the properties for you to do assessments
We assess first
PROFIX conducts the baseline assessment on site, so the first score is independent, and the standard is set correctly.
We train your team
Your assessors learn what each control means and what evidence is expected, so scoring stays consistent between cycles.
Your team reassesses
Periodic self-assessment on your own schedule, per property, without waiting for an audit to be scheduled.
A reviewer signs off
Nothing is final until reviewed. Rejected assessments return with comments rather than being quietly accepted.
Improve and re-test
Corrective actions carry into the next cycle, so the score becomes a trend rather than a snapshot.
ComplimentaryIncluded with internal audit and risk engagements
Board-readyEvery completed assessment exports as a branded PDF
Per propertyRun across a portfolio, compared side by side
Benchmarking
Compare properties side by side
Select up to four properties and overlay their section performance on a single view. See which property leads, which needs attention, and exactly which sections drive the gap.
Where the gap actually is
Every section scored and overlaid across properties, so a low overall score resolves into the two or three sections actually causing it.
Good, Adequate, Needs Improvement
Each property ranked with a clear compliance band, so the portfolio picture is readable at a glance.
Critical issues surfaced first
Critical questions raise alerts independently of the score, so a property cannot pass overall while failing something that matters.
Frameworks
Built on best practice
Every assessment is grounded in recognised frameworks and refined through real hospitality operations, regulatory requirements, international standards, and SOP best practices across the full guest journey.
Federal Law No. 10 of 2015UAE Food Code
ADFSA & Municipality requirementsHACCP
Internal Controls followed by leading brandsSOP Standards considered best practice
Get Started
Ready to Work With a Firm That Actually Knows Your Industry?
Whether you need a statutory audit, a food safety review, an HMA advisory, or a complete risk advisory engagement — PROFIX Consulting is ready to help.