We help UAE businesses run with confidence through expert audit and advisory services including statutory audits, internal controls, food safety consultancy, and mystery shopping programmes that change how you operate.
A self-assessment and benchmarking portal that lets your team measure operational controls, food safety and guest experience against industry best practice and turns every gap into a clear, prioritised action plan.
Most hotels only discover a control weakness when it has already cost them: a revenue leak at the front desk, a failed municipality inspection, a guest complaint that should never have happened. Our portal flips that around. It puts a structured, best practice review in the hands of your own team, on demand, so issues surface early, while they're still cheap and easy to fix. Complete an assessment, get an instant compliance score, see how you benchmark, and walk away with a documented plan to close every gap.
Proprietary platforms that make every engagement faster, benchmarked and continuously improving positioning PROFIX as a leading tech-enabled assurance firm.
Benchmark controls, food safety and guest experience every gap tracked to closure.
Real-time revenue, cost, RevPAR and department P&L for every property.
Guest sentiment, NPS / CSAT and competitor signals in a single view.
We are PROFIX Consulting, a professional services firm headquartered in Dubai, UAE, with offices in Wellington, New Zealand and remote teams in Egypt, Indonesia, and Pakistan. We help hospitality and real estate businesses operate with confidence, compliance, and clarity.
Our team brings deep, hands-on expertise across audit, risk advisory, accounting, and business consultancy. What genuinely sets us apart is our sector specialization: we have built our practice entirely around the industries that matter most, hospitality and real estate. We understand how these businesses work, what risks they face, and what good governance looks like from the inside.
Our dedicated Audit & Assurance services are delivered in collaboration with CALX International UAE - our specialist assurance partner founded in 2018. We work with General Managers, Finance Directors, Chief Risk Officers, and Heads of Internal Audit at companies ranging from boutique hotel operators to multi-property real estate developers.
Our leadership team brings a combined 63+ years of experience across hospitality, real estate, and professional services, all with Big 4 and global firm backgrounds
Positioned to serve major international hospitality brands, every service is purpose built for the sector.
An expert team across three geographies, with leadership behind 500+ hospitality engagements between them.
Our own benchmarking platform, operational controls, food safety and mystery, shopper assessments included complimentary.
Competitive fees and exceptional value delivered through expert team and complimentary services included as standard.
Ready to take control of your finances? Let’s talk today.
We offer a comprehensive range of audit, risk, and financial consultancy services tailored to hospitality and real estate businesses across the UAE.
Statutory audits, financial statement reviews, and agreed-upon procedures — delivered with a tech-enabled, paperless approach using audit management software and digital workflows. Delivered in collaboration with CALX International UAE.
Specialised internal audits, risk assessment, control self-assessment implementation, ICFR engagements, and risk-based internal audit plans. Methodology proven across 100+ hospitality and real estate properties.
HACCP food safety audits, mystery shopping and integrity programmes, hotel management agreement reviews, pre-opening hotel audits, live dashboarding, and business insights audits — purpose-built for UAE and Asia-Pacific hospitality operations.
IT audits, cybersecurity assessments, ITGC reviews, ISO 27001 gap analysis, data protection readiness, VAPT assessments, and BCM implementation. Your digital environment is part of your risk profile — we manage it.
Corporate tax compliance, VAT reviews, FTA registration support, and annual CT & VAT compliance — with deep hospitality and real estate sector expertise.
Real-time financial and operational dashboards built on your hotel or restaurant data — RevPAR, GOP, F&B cost ratios, occupancy, ADR, and departmental P&L — so your leadership team has complete visibility every single day.
We dive deep into understanding your values and target audience to develop a cohesive brand strategy
We take time to understand your business, sector, and challenges before proposing anything.
You receive a scoped engagement plan designed around your specific needs, risk profile, and budget.
Our experienced consultants conduct the work with minimal disruption to your operations.
You receive a clear, actionable report with findings, recommendations, and a management action plan.
We stay engaged to help you implement changes and track progress over time.
Free Up Your Time to Focus on What Matters Most
Clear answers to help you understand features, workflow, and secure task handling with confidence
We work with hospitality businesses — hotels, resorts, F&B operators, catering companies — and real estate developers, property managers, and asset managers across the UAE and New Zealand. Our team has served brands operating under IHG, Hilton, Marriott, Accor, Rotana, and Millennium flags, as well as independent properties.
Senior-level attention, deep sector expertise, and genuinely competitive fees. Our leadership team previously worked at Grant Thornton, RSM, and KPMG — and brings that calibre of methodology without the overhead. You will not be passed to junior staff.
Our team has directly served Ritz-Carlton, IHG Hotels & Resorts, Anantara, Hilton, Crowne Plaza, Fairmont, Banyan Tree, Raffles, Rotana, Rixos, Novotel, Swisshotel, Millennium Hotels, Copthorne, Pullman, and Marriott — across the UAE, Asia-Pacific, and New Zealand.
Reach out through our contact page or call us directly. We will schedule a discovery call, understand your needs, and send a scoped proposal within a few days — no obligation, no generic templates.
Absolutely. We operate under strict confidentiality protocols. All engagement data, financial information, and client details are fully protected and never shared outside the engagement team.
Whether you need a statutory audit, a food safety review, an HMA advisory, or a complete risk advisory engagement — PROFIX Consulting is ready to help.
We’re committed to helping individuals and businesses make informed financial decisions with confidence.
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