Our self-assessment platform puts a structured, best-practice review in your own team's hands, 492 control points across food safety, operations and guest experience, scored instantly, benchmarked across properties, and tracked to closure. Backed by an audit firm built entirely for hospitality and real estate.
A self-assessment and benchmarking portal that lets your team measure operational controls, food safety and guest experience against industry best practice and turns every gap into a clear, prioritised action plan.
Most hotels only discover a control weakness when it has already cost them: a revenue leak at the front desk, a failed municipality inspection, a guest complaint that should never have happened. Our portal allows hotel teams to measure critical controls and guest experience continuously and track progress. It puts a structured, best practice review in the hands of your own team, on demand, so issues surface early, while they're still cheap and easy to fix. Complete an assessment, get an instant compliance score, see how you benchmark, and walk away with a documented plan to close every gap.
A review of the controls that protect revenue and assets across ten operational areas, Room Revenue, F&B, Finance, Accounts Receivable, Purchasing & Stocks, HR, IT, Miscellaneous Revenue, Security, and Governance. Tests whether the right controls exist and are in line with industry best practice
A 140-point review across 12 sections covering the full food-safety lifecycle, governance, licensing, facility design, HACCP, training, allergen management, water safety, and more. Aligned to Federal Law No. 10 of 2015, the UAE Food Code, HACCP, ADFSA, Dubai Municipality & Sharjah Municipality
A 103-point assessment of the complete guest journey and the integrity controls behind it. Weighted model: Guest Experience 60%, Integrity 30%, Billing Accuracy 10%. Critical integrity checks covering rooms & F&B processes flagged as PASS or RED FLAG.
Our proprietary platforms that make every engagement faster, benchmarked and continuously improving, positioning PROFIX as a leading tech-enabled hospitality & real estate consulting firm.
Benchmark critical controls, food safety and guest experience, every gap tracked to closure.
Real-time revenue, cost, RevPAR and department P&L for every property, fetched directly from PMS and Accounting System
Guest sentiment, NPS / CSAT and competitor signals in a single view. Compare how your property is performing against competitors
Delivered through our technology
PROFIX Consulting is an audit and advisory firm headquartered in Dubai, UAE, with offices in Canterbury, New Zealand, and remote teams across Egypt, Indonesia, and Pakistan. As a professional services firm built specifically around hospitality and real estate, we deliver the comprehensive financial advisory services, business consultancy, and risk consultancy UAE businesses need to operate with confidence, compliance, and clarity.
Our team brings deep, hands-on expertise across audit, risk advisory, accounting, and strategic consulting. What sets us apart from generalist accounting firms in Dubai is our total sector focus: we have built our practice entirely around hospitality and real estate. We understand how these businesses work from the inside out, the unique operational risks they face, and what robust governance looks like in practice.
We are trusted hospitality audit consultants for leading UAE hotel groups and F&B operators, as well as the real estate audit consultants Dubai developers rely on for governance and compliance work that stands up to stakeholder and regulatory scrutiny.
Our dedicated Audit & Assurance services are delivered in collaboration with CALX International UAE, our specialist assurance partner founded in 2018. As a premier financial consultancy in the UAE, we are chosen by General Managers, Finance Directors, Chief Risk Officers, and Heads of Internal Audit, ranging from boutique hotel operators to multi-property real estate developers, because we combine technical rigor with genuine sector insight.
Our leadership team brings a combined 63+ years of experience across hospitality, real estate, and professional services, all with Big 4 and global firm backgrounds.
Positioned to serve major international hospitality & real estate brands, every service is purpose built for the sectors.
An expert team across three geographies, with leadership behind 500+ hospitality engagements between them.
Our own benchmarking platform covering operational controls, food safety and mystery shopper assessments.
Competitive fees and exceptional value, delivered through an expert team with complimentary services included as standard.
Below are our specialised hospitality services, which are purpose-built for UAE and Asia-Pacific hospitality operations, and delivered by a team of experts, who have worked inside hospitality industry.
Food safety and HACCP audits aligned to Federal Law No. 10 of 2015, the UAE Food Code and municipality requirements, across hotel kitchens, outlets and catering operations.
Click More → 02The end-to-end guest journey assessed alongside the integrity and billing controls behind it, with critical checks reported as pass or red flag rather than buried in a score.
Click More → 03HMA reviews for owners and asset managers, testing whether the operator is delivering what the agreement actually requires, commercially and operationally.
Click More → 04Controls, Budgets, SOPs and readiness reviewed before you open, so the property starts with the right structure rather than retrofitting it after the first year.
Click More → 05Real-time financial and operational dashboards built on your hotel data including key metrics RevPAR, GOP, F&B cost ratios, occupancy, ADR and departmental P&L.
Click More → 06Guest sentiment, NPS and CSAT alongside competitor signals, reviewed so leadership sees what is moving performance and why.
Click More →The same team of experts also covers the assurance, risk, technology and tax work, businesses need, bringing the same level of expertise and quality in everything we do.
Statutory audits, financial statement reviews and agreed-upon procedures, delivered paperless. In collaboration with CALX International UAE.
Click More →Internal audit, risk assessment, control self-assessment rollout, ICFR engagements and risk-based audit coverage.
Click More →IT audits, ITGC reviews, ISO 27001 gap analysis, data protection readiness, VAPT and BCM implementation.
Click More →Corporate tax compliance, VAT reviews, FTA registration support and annual CT & VAT compliance.
Click More →Every engagement follows the same five stages, so expectations are aligned at the beginning and the whole process is completely transparent
We take time to understand your business, sector, and challenges before proposing anything.
You receive a scoped engagement plan designed around your specific needs, risk profile, and budget.
Our experienced consultants conduct the work with minimal disruption to your operations. We provide regular updates and involve wider stakeholders throughout.
You receive a clear, actionable report with findings, recommendations, and a management action plan.
We stay engaged to help you implement changes and track progress over time.
PROFIX gave us a completely new perspective on our internal controls. Their understanding of hotel operations made the audit feel collaborative rather than adversarial.
The food safety audit was thorough and practical. The recommendations were easy to implement and our team understood why each control was needed.
We have worked with larger firms before, but PROFIX brought something different — senior consultants who genuinely understood real estate development risk in the UAE.
We work with hospitality businesses — hotels, resorts, F&B operators, catering companies — and real estate developers, property managers, and asset managers across the UAE and New Zealand. Our team has served brands operating under IHG, Hilton, Marriott, Accor, Rotana, and Millennium flags, as well as independent properties.
Senior-level attention, deep sector expertise, and genuinely competitive fees. Our leadership team previously worked at Grant Thornton, RSM, and KPMG — and brings that calibre of methodology without the overhead. You will not be passed to junior staff.
Our team has directly served Ritz-Carlton, IHG Hotels & Resorts, Anantara, Hilton, Crowne Plaza, Fairmont, Banyan Tree, Raffles, Rotana, Rixos, Novotel, Swissôtel, Millennium Hotels, Copthorne, Pullman, and Marriott — across the UAE, Asia-Pacific, and New Zealand.
Reach out through our contact page or call us directly. We will schedule a discovery call, understand your needs, and send a scoped proposal within a few days — no obligation, no generic templates.
Absolutely. We operate under strict confidentiality protocols. All engagement data, financial information, and client details are fully protected and never shared outside the engagement team.
Whether you need a statutory audit, a food safety review, an HMA advisory, or a complete risk advisory engagement — PROFIX Consulting is ready to help.