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Mystery Shopping CSA

Mystery Shopping & Integrity Assessment

A 103-point assessment of the end-to-end guest journey and the integrity controls behind it. Weighted model: Guest Experience 60%, Integrity 30%, Billing Accuracy 10%. Critical integrity checks flagged as PASS or RED FLAG.

103Control points
8Sections
TrackedEvery gap closed with an owner
Scope

What the assessment covers

Every section is scored independently, so you see exactly where the weakness sits rather than a single number.

01 · 10 questions

Reservation & Pre-Arrival

First contact, booking accuracy, rate quoting, confirmation and pre-arrival communication.

02 · 10 questions

Check-In & Deposit Controls

Arrival experience alongside the deposit, authorisation and registration controls that protect revenue.

03 · 19 questions

Guest Room & Stay Experience

Room readiness, housekeeping standards, maintenance and in-stay service recovery.

04 · 20 questions

Food & Beverage Experience

Outlets, room service and banqueting — service standards and the transaction controls behind them.

05 · 15 questions

Integrity & Honesty Tests

Deliberate tests of cash handling, discounting, comps and voids. These are the checks that surface revenue leakage.

06 · 15 questions

Billing Accuracy & Revenue Controls

Whether the guest is charged correctly, postings match consumption, and adjustments are authorised.

07 · 7 questions

Check-Out & Departure

Folio accuracy, settlement, departure experience and follow-up.

08 · 7 questions

Overall Impression & Brand Standards

Consistency against brand standards and the overall impression a real guest would form.

Grounded in

What it is measured against

Guest Experience 60%Integrity 30%Billing Accuracy 10%PASS / RED FLAG on critical checks
The stakes

Every stay is a live test of three things at once

The quality of the experience, the honesty of your people, and the accuracy of the bill. Guests judge all three whether or not you measure them — and the results show up in reviews, in repeat business and in margin.

6%Of annual revenue lost to rate and revenue leakage
1–2%Of OTA revenue lost every month to billing gaps
+1.42%RevPAR uplift from a one-point reputation gain
4–6%Of revenue lost to theft across hospitality
~$140kAverage cost of a single hotel fraud incident
53%Of travellers won’t book a hotel with no reviews
The gap

The annual audit is a snapshot of a moving target

Most groups still commission mystery shopping once or twice a year from an external agency — expensive, infrequent, and a snapshot at best. Findings land months after the visit, owned by no one on the team and forgotten by the next quarter. For a group running ten, twenty, fifty properties, leadership has no live, comparable view of which sites are delivering the experience and which are quietly leaking revenue or carrying an integrity risk right now.

Scoring

Our scoring is risk focussed

Every question is scored on the same four-point scale, and a score on its own is never enough, the portal allows to upload the evidence behind it and the action that follows.

0 · Not in place

The control does not exist

No procedure, no ownership, no record. Scores zero and drives a corrective action automatically.

1 · Partial

In place but not consistent

The control exists on paper but is not applied reliably, or the evidence is incomplete. Partial credit, with the gap documented.

2 · Fully in place

Operating and evidenced

The control exists, is followed day to day, and there is documentation to prove it.

N/A

Not applicable

Excluded from the denominator rather than scored as a failure, so properties are not penalised for services they do not run.

Evidence

Every answer is supported

Notes and evidence are captured against the question itself, so the reviewer sees the reasoning rather than just the number.

Corrective action

Gaps get an owner

Anything below full compliance carries a corrective action, tracked to closure and re-tested at the next cycle.

Reading the result

Full Maturity Rating allowing for portfolio wide benchmark

Section scores roll into a weighted overall compliance rating, but critical controls are reported separately, so a property cannot pass overall while failing something that matters.

Compliance bands

Excellent, Good, Adequate, Needs Improvement

A plain-English band on top of the percentage, so a General Manager, Director of Finance and a Head of Internal Audit read the same result the same way.

Critical alerts

Flagged independently of the score

Questions marked critical raise an alert on their own. A strong overall percentage never buries a failed critical control.

Section health

Where the gap actually sits

Each section carries its own score and band, so a single overall number resolves into the two or three areas actually causing it.

Workflow

Nothing is finished until someone signs it off

Assessments move through a controlled review cycle with named roles, so a self-assessment carries the same discipline as an audit rather than becoming a tick-box exercise.

01

In Progress

The assessor works through the questionnaire, scoring each control and capturing evidence.

02

Submitted

The completed assessment is locked and passed to a reviewer.

03

Awaiting Review

A reviewer checks scoring and evidence, and either signs off or returns it.

04

Returned

Rejected assessments go back with comments so gaps are corrected, not argued over.

05

Signed Off

The result is final, findings become tracked corrective actions with owners.

How it is run

We start it, your team sustains it

The platform is not marked homework. PROFIX conducts the initial assessment, trains your internal team to run it, and stays involved through the review cycle. We created the properties for you to do assessments

01

We assess first

PROFIX conducts the baseline assessment on site, so the first score is independent, and the standard is set correctly.

02

We train your team

Your assessors learn what each control means and what evidence is expected, so scoring stays consistent between cycles.

03

Your team reassesses

Periodic self-assessment on your own schedule, per property, without waiting for an audit to be scheduled.

04

A reviewer signs off

Nothing is final until reviewed. Rejected assessments return with comments rather than being quietly accepted.

05

Improve and re-test

Corrective actions carry into the next cycle, so the score becomes a trend rather than a snapshot.

ComplimentaryIncluded with internal audit and risk engagements
Board-readyEvery completed assessment exports as a branded PDF
Per propertyRun across a portfolio, compared side by side
Benchmarking

Compare properties side by side

Select up to four properties and overlay their section performance on a single view. See which property leads, which needs attention, and exactly which sections drive the gap.

Section overlay

Where the gap actually is

Every section scored and overlaid across properties, so a low overall score resolves into the two or three sections actually causing it.

Overall ranking

Good, Adequate, Needs Improvement

Each property ranked with a clear compliance band, so the portfolio picture is readable at a glance.

Alert summary

Critical issues surfaced first

Critical questions raise alerts independently of the score, so a property cannot pass overall while failing something that matters.

Questions

Before you run it

How is the weighting decided?

Guest Experience carries 60%, Integrity 30% and Billing Accuracy 10%. The weighting is deliberate: experience is what guests feel, but integrity and billing are where revenue quietly leaks.

What does a RED FLAG mean?

Critical integrity checks are reported as PASS or RED FLAG rather than folded into a percentage. A red flag is escalated on its own, independent of how strong the overall score looks.

Does this replace guest satisfaction surveys?

No. Surveys tell you how guests felt. This tests whether the controls behind the experience actually held — whether the folio was correct, the discount authorised, the cash accounted for.

Can it be run on a single outlet?

Yes. Sections can be scoped to the areas in play, and anything out of scope is marked N/A rather than scored as a failure.

Get Started

Ready to Work With a Firm That Actually Knows Your Industry?

Whether you need a statutory audit, a food safety review, an HMA advisory, or a complete risk advisory engagement — PROFIX Consulting is ready to help.